THE BAY / NYGARD
Fall fashion forecast
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Model casting, directing the photoshoot, themeing, styling the shoot, and art directing the Stylebook. These were all part of the job when Canada’s leading womenswear company Nygard International hired ElderTM to produce their “Fall Fashion Forcast” Stylebook. The challenge was to create three versions of the book, one for The Bay, another for Dillards Department stores in the US and a version for Nygard's own retail stores in Canada. The books were completed ahead of deadline, and when used as a sales tool for the stores, resulted in record sales.